Media Strategy & Outreach

Getting media attention for your company, product, book — whatever your special offering — depends on knowing what makes the news hounds’ blood flow. The ultimate insider with more than 30 years in the business, Assuras offers strategies that can help you grab headlines:

developing compelling story lines and innovative outreach campaigns
identifying compelling characters
writing press releases and media advisories
providing one-on-one contact with anchors, reporters, senior editors and producers, drawn from her extensive professional relationships established and maintained over 30 years
post-campaign follow-up and analysis