Crisis Management
Whatever the derivation of Murphy’s law — and there are many — the tenet remains true: disaster lurks at every corner and may eventually find its way to your doorstep. You must be prepared for disaster even if the possibility seems remote.
Crisis management requires planning, preparation and effective implementation. Assuras Communications helps you keep your head, keep your focus and establish the tools, messages and techniques to carry you through including:
Crisis management requires planning, preparation and effective implementation. Assuras Communications helps you keep your head, keep your focus and establish the tools, messages and techniques to carry you through including:
- identification and media training of spokespeople
- developing a plan of action long before a crisis happens
- crisis messaging
- crisis management techniques including outreach to influencers, statements, press events and releases, interviews, opinion and editorial pieces
- recruitment and coordination of allies, surrogates and protagonists
- outreach and coordination with influencers
“If anything can go wrong, it will.” - Murphy's Law
